Project Goals:
The goal of this project is to improve the market focus of the Program's activities and thereby increase the ultimate viability of the Program's technology products. It will lead to increased public benefits of PIER's investment in the Program's products.

Project Objectives:
The objectives of this project are to:

• Involve influential market participants at all stages in the Program planning and execution to assure that the Program is designed, conducted and documented in a manner that achieves results that will maximize market penetration and benefits. Assure that the needs of influential market participants are met through this involvement and that their influence is utilized in convincing their colleagues to accept and adopt the results.
• Utilize the market participants in the PAC, other important players and existing information channels, meetings and publications to assure that information regarding the technology enhancements in this project is disseminated to those who can influence school facility construction and operations.
• Provide specific expert guidance to the Program Director, Project Managers and technology developers on technology transfer approaches, format, and content requirements needed to meet infrastructure and specifier needs to maximize market success.
• Provide consistent and appropriate information in effective media forms to relevant market actors and consumers to enable understanding and acceptance of all Program products. Present results in a format that infrastructure players understand and convince them that the technology developed works; that the risks of adopting these technologies are minimal, and that the corresponding energy and cost savings, and environmental benefits are considerable.
• Understand the basis for codes and standards affecting the adoption of the proposed technology enhancements, identify individuals who could influence the acceptance of desired changes in codes and standards, and identify the results needed to affect the changes. Convey the information obtained in the projects that is needed to affect codes and standards revisions to the appropriate individuals and organizations.