The purpose of the PIER LCF program-wide market connections (MC) effort has been to shape and support technology development and early deployment efforts in order to accelerate the technology diffusion process. The ultimate goal is the broad market adoption of the lighting products developed within the LCF program. New Buildings Institute lead the MC activities with coordinated efforts from the California Lighting Technology Center and Architectural Energy Corporation.

Market connections efforts have included presentations and attendance at various conferences and industry trade shows along with posting of information on the LCF participant web sites.