The disciplinary body of research in new-technology market connection is large and diverse. From the development of R&D roadmapping methods and ever more sophisticated market analysis to strategic market-driven technology specification and goal-oriented product development methods, this is a rapidly moving and growing field.

Prior research has resulted in broad acceptance of the view that a close connection between product R&D and continuous market connection activities results in reduced R&D investment risk and cost as well as increased likelihood of market success. Despite this prevailing view, often a lack of R&D-stage resources and awareness of market connection needs continues to contribute to the high rate of R&D product failures to attract production commitments or to achieve successful market entry.

This has been the case in prior PIER R&D Programs as well as elsewhere. This Program's market connection project primarily serves to support the Program's technology R&D projects by improving the overall quality and consistency of "technology transfer" activities throughout the Program. However, it also serves an important R&D purpose on its own, by providing a new model for the conduct of effective technology transfer and market entry efforts within PIER as well as for other major R&D programs in all energy-related fields.