Extensive research exists regarding new-technology or technology transfer markets. Numerous design tools have already been developed, with greater or lesser market success. A large number of design tools in the lighting or energy-related fields are available at no or low-cost, distributed by manufacturers, public interest groups, utility companies or government institutions.

Research, as well as direct experience, shows that design tools are successful at encouraging professionals to integrate new products into their work. Manufacturers frequently provide AutoCAD files or in-house software tools to clients to increase sales. Architects are more likely to specify a product if boilerplate product specifications already exist. Designers will be more comfortable with a product if design tools are available which predict performance. In other words, market penetration has proven greater when designers have the tools and information necessary to properly and efficiently design using a given product.